In May 2018, US-based multinational retail giant Walmart Inc. (Walmart) took control of India's biggest e-commerce platform Flipkart Internet Private Ltd. (Flipkart). Despite being the industry leader, Flipkart had been continuously losing market share to Amazon.com, Inc. (Amazon) and was looking for support from a deep-pocketed investor. This created an opportunity for Walmart to enter the Indian e-commerce industry, bypassing regulations governing foreign direct investments. However, the unprecedented growth of Amazon, new foreign direct investment rules in India, Reliance Industries Ltd.'s entry into e-commerce, and challenges due to COVID-19 all created unexpected turbulence for the new partners. How would the Walmart-Flipkart duo overcome these challenges? Would Walmart divest its investment in Flipkart and end its aspirations to become one of the largest e-commerce companies in India? Or would the duo overcome these challenges together and emerge as winners? Neera Jain is affiliated with Management Development Institute. Amogh Bansal is affiliated with Management Development Institute (MDI).

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-W21225

発行日：2021/5/13

登録日：2021/9/9