Reliance Jio: Leveraging Late Mover Advantage
In 2016, Reliance Jio Infocomm (R-Jio) was a late entrant in India's overcrowded but growing telecommunications (telecom) market. By 2019-20, the wholly owned subsidiary of Reliance Industries Limited (RIL) was India's number-one telecom company in terms of both profits and market capitalization. The industry's incumbents were expected to retaliate against the new entrant; however, they could not compete against R-Jio's heavily discounted offerings. Within six months, R-Jio had achieved its goal of attracting a subscriber base of 100 million. Although R-Jio intended to remain a leading player in India's digital future, could it sustain its run of success? Would R-Jio be able to leverage its present and future investments and manage risk sufficiently to achieve its optimistic objectives? India's telecom industry faced a dynamically changing and technology-driven future. How could R-Jio ensure it continued to play a leading role in India's telecom industry? V.S. Pai is affiliated with Kirloskar Institute of Advanced Management Studies.