Aditya-The Solar Shop: Social Entrepreneurship at the Crossroads
In July 2016, Community Sponsorship Organization opened a retail outlet in Kochi, Kerala, India, called Aditya-The Solar Shop, which sold energy-saving and solar-powered products. The shop was opened with the support of the Indian government's Ministry of New and Renewable Energy for a limited period of two years. After that time, the shop would have to find its own means for sustainability. The shop helped support the local community by operating as a commercial business. However, Aditya-The Solar Shop was facing several business operation challenges, including reaching an agreement with manufacturers of solar systems on quota allocation, increasing sales at the shop, and determining how to provide after-sales support to customers. Nobin Thomas is affiliated with Indian Institute of Management Indore. Joshy Joseph is affiliated with Indian Institute of Management Kozhikode.