In 2019, SATS Ltd. (SATS), the primary ground handling and inflight catering service provider at Singapore's Changi Airport, was considering its growth strategy for the next five years. China and Japan were identified as target markets in the cold chain logistics sector. Should the company consider the Chinese air cargo market, which was in a stage of high growth but fraught with bureaucracy? Or should it focus on the Japanese air freight industry, which was more established but challenging for foreign investments? The senior vice-president of SATS needed to choose between the two opportunities. Sarah L.Y. Cheah is affiliated with National University of Singapore. Matthew Lim is affiliated with National University of Singapore.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-W21400

発行日：2021/8/31

登録日：2022/2/15