Mahindra & Mahindra Ltd.: Racing Toward Creative Disruptions
Mahindra & Mahindra Ltd. (M&M), an Indian automotive giant, was pursuing strategies to retain the leading position in the domestic automotive space. Traditionally an SUV manufacturer, M&M created a new vertical-Advanced Technology Solutions (ATS)-to spearhead technology development as a means of competing with the multinational companies entering India. ATS's technology pursuits had already translated into several successful products; however, by 2019, the head of ATS had reasons to be concerned about the unit's future. The major areas of concern included investing in frontier technologies, bridging the time lag between technology conceptualization and deployment, and holding the team together into the future. Nadeem Rizvi is affiliated with Indian Institute of Management Rohtak. Rojers P Joseph is affiliated with Indian Institute of Management Ranchi.