商品情報にスキップ
1 2

Luckin Coffee: Digital Strategies, Governance, and Ethics

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

Designed as a coffee chain enabled by a digital platform, Luckin Coffee Inc. leveraged extensive customer behavior data gathered from its application (app), information systems, and technologies to offer innovative customer experience and high operational efficiency. Merging online with offline channels, this digital start-up quickly grew into a formidable competitor for Starbucks Corporation in China and became a star in the technology industry. Luckin was listed on the Nasdaq Stock Market in 2019, bringing additional capital to fuel its ambitious growth. However, in 2020, a report revealed a deep scandal, showing falsified financial and operational figures. The scandal could have a profound and far-reaching impact and offers lessons for the business world and beyond.

【書誌情報】

ページ数:17ページ

サイズ:A4

商品番号:HBSP-W24623

発行日:2021/9/9

登録日:2022/4/11

1 3