商品情報にスキップ
1 2

MGM Resorts International: Responsibility versus Profitability

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

MGM Resorts International (MGM), a global hospitality and entertainment company operating in various locations, including Las Vegas, faced a choice between profitability and responsibility. The company needed to attract as many customers to its casinos as possible to increase its profits from gambling. However, MGM had also been advancing an image of an ethical corporation by promoting its responsible gambling program, which was meant to discourage overspending on gaming activities. Should MGM choose to profit by attracting more customers who are willing to spend money at its casinos, or should it profile its image as an ethical company and promote its responsible gambling program? Was there a way to do both? Won-Yong Oh is affiliated with University of Nevada Las Vegas.

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-W24930

発行日:2021/10/18

登録日:2022/5/16

1 3