Greenturn Idea Factory: Servitization Strategy
Greenturn Idea Factory (GIF) was a start-up based in Kerala, India, that manufactured and marketed green energy products. Greeniee, a wireless device for monitoring electricity consumption, was GIF's flagship product in the portfolio. Other products included rooftop solar panels and waste-to-energy conversion devices. Sajil Peethambaran, chief technology officer of GIF, was deliberating on a strategy to servitize Greeniee for potential market segments, either as an augmented product or by bundling it with other offerings. Joshin John is affiliated with Rajagiri Business School. Neetha J. Eappen is affiliated with Rajagiri Business School.