In June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank's current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank's digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 global pandemic, which had disrupted businesses worldwide, had been both a challenge and an opportunity for DBS. What should be the bank's next steps? The head of the Customer Centre needed to find a way forward for DBS in the context of an industry that itself was not only in the middle of internal disruption but was also undergoing rapid transformation. Ning Su is affiliated with Ivey Business School.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W25312

発行日：2021/8/26

登録日：2022/2/15