Quibi: The Failure of Hollywood's "Next Big Thing"
Following its official launch on April 6, 2020, Quibi, a mobile-only short-form video streaming platform that had raised over $1.7 billion had failed to gain the traction it was expecting and fell well short of its first-year growth projections. The company ultimately announced that it was shutting down after just six months in October 2020. Exactly where had Quibi gone wrong, and what lessons could investors learn from their failed investment in the company? Cameron Soregaroli is affiliated with Ivey Business School. Eric Janssen is affiliated with Ivey Business School.