The founder of Cheekbone Beauty, an Indigenous enterprise in the Niagara Region of Ontario, was driven by the goal of becoming "the first Indigenous woman to create a unicorn beauty brand from Canada." In early 2021, she was seeking resolution to an ongoing entrepreneurial dilemma: How should she identify the fledgling company's unique strengths and build them into sustainable competitive advantages? Simon Parker is affiliated with Ivey Business School.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-W25813

発行日：2021/10/27

登録日：2022/5/16