Neste: Fueling the Future of Transportation
Neste, a Finnish oil company, has established itself as a key player and early mover in the renewable fuel market since its patent of NEXBTL renewable diesel in 1996. As new transportation regulations put stricter limits on emissions, renewable fuels become increasingly important. Students are placed in the role of Neste CEO Peter Vanacker to analyze both the current and future state of the renewable fuel industry and determine Neste's strategy. How should Neste position itself as the sustainability leader in fueling transportation sector industries including road, aviation, and maritime shipping?