The Empowerment Plan (C): Generating Persuasive Communications to Raise Funds in a Nonprofit Startup Organization
This case is part of a series of four integrated cases about The Empowerment Plan (TEP), a Detroit-based nonprofit that worked to break the cycle of homelessness through training, employment, and job placement. Founded in 2012 by Veronika Scott, TEP recruited employees through homeless shelters and provided them with training, education, and full-time employment manufacturing sleeping bag coats. The specially designed coats were distributed free of charge to the homeless population. Case C asks students to work in teams to deliver a presentation aimed at persuading a particular stakeholder group (corporate donors, individual donors, foundations) to donate to TEP. They will learn to select, organize, and present information clearly, concisely, and professionally. This case is appropriate for a class session focused on persuasive communications. Note: A background information document about The Empowerment Plan accompanies this case.