At a Crossroads: General Motors and the Trump Administration's Fuel Economy Standards
This case focuses on the introduction of the Safer Affordable Fuel-Efficient (SAFE) Vehicles Rule in 2018 and General Motors' (GM's) challenge regarding how to best respond during the proposed rule's public comment period. GM, a company committed to a vision of zero crashes, zero emissions, and zero congestion, can respond to the SAFE public comment period in one of four ways: support the new SAFE standards, favor maintaining the status quo Corporate Average Fuel Economy (CAFE) standards, propose a National Zero Emission Vehicle (NZEV) program, or opt to say nothing. The case presents GM's company history, the history of U.S. fuel economy standards, the electric vehicle market, and an overview of the stakeholder landscape surrounding this issue. Students will explore how sustainability, government, and business interconnect when making a policy recommendation that will not only affect GM's business but also the trajectory of sustainability within the auto industry as a whole.