This case leads to a vibrant discussion and comparative analysis of Amazon's strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization strategies easy. This case begins with Amazon's entry into, India; Diego Piacentini, head of international operations, and country manager, Amit Agarwal are launching Amazon.in in June 2013. The case documents the challenges and opportunities Amazon found in India, and then looks back on Amazon's experiences in China and Brazil. It then wraps up with some speculation about Amazon's move into other areas including Mexico, Russia, and the Middle East.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-W94C01

発行日：2014/8/1

登録日：2019/12/24