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Business performance and social media: Love or hate?
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Customer loyalty through social networks: Lessons from Zara on Facebook
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Digital marketing and social media: Why bother?
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Collaborative Projects (social media application): About Wikipedia, the Free Encyclopedia
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What do we make of Japan? Myths and realities
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Targeting college students on Facebook? How to stop wasting your money
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Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
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Abundant rarity: The key to luxury growth
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How focused identities can help brands navigate a changing media landscape
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Redirecting direct selling: High-touch embraces high-tech
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The global family business: Challenges and drivers for cross-border growth
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3-D printing: The new industrial revolution
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If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
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Solutions for customer complaints about offshoring and outsourcing services
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The Britney Spears universe: Social media and viral marketing at its best
通常価格 ¥1,078 JPY通常価格単価 あたり
