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Competing on Customer Journeys
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Don't Let Big Data Bury Your Brand
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The New Science of Customer Emotions
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The CEO of Bolthouse Farms on Making Carrots Cool
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Can You Win Back Online Shoppers? (Commentary for HBR Case Study)
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Can You Win Back Online Shoppers? (HBR Case Study)
通常価格 ¥1,078 JPY通常価格単価 あたり -
Can You Win Back Online Shoppers? (HBR Case Study and Commentary)
通常価格 ¥1,078 JPY通常価格単価 あたり -
How Certainty Transforms Persuasion
通常価格 ¥1,144 JPY通常価格単価 あたり -
The Art of Evangelism
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Why Your Customers' Social Identities Matter
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The Rise of the Chief Marketing Technologist
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Unlock the Mysteries of Your Customer Relationships
通常価格 ¥1,144 JPY通常価格単価 あたり -
Decision-Driven Marketing
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The Ultimate Marketing Machine
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Can an "Ethical" Bank Support Guns and Fracking? (HBR Case Study and Commentary)
通常価格 ¥1,078 JPY通常価格単価 あたり -
When the Twitterverse Turns on You (Commentary for HBR Case Study)
通常価格 ¥1,012 JPY通常価格単価 あたり