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Can you hear me now? Learning from customer stories
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The price is right? Guidelines for pricing to enhance profitability
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Strategies to reduce product proliferation
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Can brand image move upwards after Sideways? A strategic approach to brand placements
通常価格 ¥1,144 JPY通常価格単価 あたり -
Better marketing to developing countries: Why and how
通常価格 ¥1,144 JPY通常価格単価 あたり -
Worried about strategy implementation? Don't overlook marketing's role
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A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
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Social media: The New Hybrid Element of the Promotion Mix
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The Bottom Line: Marketing and Firm Performance
通常価格 ¥1,078 JPY通常価格単価 あたり -
How Far Can Luxury Brands Travel? Avoiding the Pitfalls of Luxury Brand Extension
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B2B Branding: A Financial Burden for Shareholders?
通常価格 ¥1,078 JPY通常価格単価 あたり -
Using product design strategically to create deeper consumer connections
通常価格 ¥1,144 JPY通常価格単価 あたり -
Creating emotions via B2C websites
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Blogging: A new play in your marketing game plan
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Lessons learned from renewable electricity marketing attempts: A case study
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Got Slogan? Guidelines for Creating Effective Slogans
通常価格 ¥1,078 JPY通常価格単価 あたり
