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Customers Drive a Technology-Driven Company: An Interview with George M.C. Fisher
通常価格 ¥1,078 JPY通常価格単価 あたり -
Is Your Company Ready for One-to-One Marketing? (HBR OnPoint Enhanced Edition)
通常価格 ¥1,210 JPY通常価格単価 あたり -
Beware the Pitfalls of Global Marketing
通常価格 ¥1,078 JPY通常価格単価 あたり -
Marketing Performance - What Do You Expect?
通常価格 ¥1,078 JPY通常価格単価 あたり -
Avoid the Four Perils of CRM (HBR OnPoint Enhanced Edition)
通常価格 ¥1,144 JPY通常価格単価 あたり -
Storefront Distribution for Industrial Products
通常価格 ¥1,012 JPY通常価格単価 あたり -
Logic of Electronic Markets
通常価格 ¥1,078 JPY通常価格単価 あたり -
Learning from Losing a Customer
通常価格 ¥1,078 JPY通常価格単価 あたり -
Us vs. Them: The Minefield of Comparative Ads
通常価格 ¥1,078 JPY通常価格単価 あたり -
Teamwork for Today's Selling
通常価格 ¥1,078 JPY通常価格単価 あたり -
Automation to Boost Sales and Marketing
通常価格 ¥1,144 JPY通常価格単価 あたり -
What the Hell Is "Market Oriented?"
通常価格 ¥1,078 JPY通常価格単価 あたり -
Customize Your Product Development
通常価格 ¥1,078 JPY通常価格単価 あたり -
Negotiating with a Customer You Can't Afford to Lose
通常価格 ¥1,078 JPY通常価格単価 あたり -
Case of the Test Market Toss-up
通常価格 ¥1,144 JPY通常価格単価 あたり -
Marketing in an Age of Diversity
通常価格 ¥1,078 JPY通常価格単価 あたり