-
The Bottom Line: Marketing and Firm Performance
通常価格 ¥1,078 JPY通常価格単価 あたり -
How Far Can Luxury Brands Travel? Avoiding the Pitfalls of Luxury Brand Extension
通常価格 ¥1,144 JPY通常価格単価 あたり -
B2B Branding: A Financial Burden for Shareholders?
通常価格 ¥1,078 JPY通常価格単価 あたり -
Using product design strategically to create deeper consumer connections
通常価格 ¥1,144 JPY通常価格単価 あたり -
Creating emotions via B2C websites
通常価格 ¥1,144 JPY通常価格単価 あたり -
Blogging: A new play in your marketing game plan
通常価格 ¥1,144 JPY通常価格単価 あたり -
Lessons learned from renewable electricity marketing attempts: A case study
通常価格 ¥1,144 JPY通常価格単価 あたり -
Got Slogan? Guidelines for Creating Effective Slogans
通常価格 ¥1,078 JPY通常価格単価 あたり -
Buzz Marketing for Movies
通常価格 ¥1,144 JPY通常価格単価 あたり -
Multichannel Marketing: Mindset and Program Development
通常価格 ¥1,144 JPY通常価格単価 あたり -
Why Pass on Viral Messages? Because They Connect Emotionally
通常価格 ¥1,210 JPY通常価格単価 あたり -
Paid Search: The Innovation that Changed the Web
通常価格 ¥1,078 JPY通常価格単価 あたり -
Building a Strong Services Brand: Lessons from Mayo Clinic
通常価格 ¥1,144 JPY通常価格単価 あたり -
Sponsorship Relationships as Strategic Alliances: A Life Cycle Model Approach
通常価格 ¥1,144 JPY通常価格単価 あたり -
International Marketing Research: A Global Project Management Perspective
通常価格 ¥1,144 JPY通常価格単価 あたり -
Public Relations Comes of Age
通常価格 ¥1,144 JPY通常価格単価 あたり
