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Introducing E-MARKPLAN: A Practical Methodology to Plan e-Marketing Activities
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Should I Advertise on the Interstate?
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Integrated Marketing as Management of Holistic Consumer Experience
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The Rebuilt Marketing Machine
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CRM: Profiting from Understanding Customer Needs
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Developing the Sales Force, Growing the Business: The Direct Selling Experience
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Marketing Research: Cui Bono?
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Data Mining: On the Trail to Marketing Gold
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Controlled Infection! Spreading the Brand Message Through Viral Marketing
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Marketing to China's Youth: A Cultural Transformation Perspective
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Top Box: Rediscovering Customer Satisfaction
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Will the Real Channel Manager Please Stand Up?
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Tactical Implementation: The Devil Is in the Details
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Managing Co-Branding Strategies: Global Brands into Local Markets
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Seven Keys to Improving Customer Satisfaction Programs
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