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Customer Relationship Management: In B2C Markets, Often Less Is More
通常価格 ¥1,276 JPY通常価格単価 あたり -
Can Selling Be Globalized?: The Pitfalls of Global Account Management
通常価格 ¥1,210 JPY通常価格単価 あたり -
The Customer Pyramid: Creating and Serving Profitable Customers
通常価格 ¥1,408 JPY通常価格単価 あたり -
Uncovering Patterns in Cybershopping
通常価格 ¥1,210 JPY通常価格単価 あたり -
A Framework for Customer Relationship Management
通常価格 ¥1,276 JPY通常価格単価 あたり -
Store Choice and Shopping Behavior: How Price Format Works
通常価格 ¥1,276 JPY通常価格単価 あたり -
The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
通常価格 ¥1,276 JPY通常価格単価 あたり -
Attractors: Building Mountains in the Flat Landscape of the World Wide Web
通常価格 ¥1,342 JPY通常価格単価 あたり -
Crisis in the Arts: The Marketing Response
通常価格 ¥1,408 JPY通常価格単価 あたり -
Marketing and Discontinuous Innovation: The Probe and Learn Process
通常価格 ¥1,474 JPY通常価格単価 あたり -
Continuous Learning About Markets
通常価格 ¥1,342 JPY通常価格単価 あたり -
Building a Brand: The Saturn Story
通常価格 ¥1,276 JPY通常価格単価 あたり -
Why Improving Quality Doesn't Improve Quality (Or Whatever Happened to Marketing?)
通常価格 ¥1,210 JPY通常価格単価 あたり -
KFC China: Building Competitive Advantages through Digitization
通常価格 ¥1,210 JPY通常価格単価 あたり -
Winner Technology: Big Data Disruption in the Retail Industry
通常価格 ¥1,210 JPY通常価格単価 あたり
