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The Drivers of Technology Licensing: An Industry Comparison
通常価格 ¥1,342 JPY通常価格単価 あたり -
Merging Brands After Mergers
通常価格 ¥1,210 JPY通常価格単価 あたり -
How to Delight Your Customers
通常価格 ¥1,342 JPY通常価格単価 あたり -
Consuming Technology: Why Marketers Sometimes Get It Wrong
通常価格 ¥1,276 JPY通常価格単価 あたり -
Principles for User Design of Customized Products
通常価格 ¥1,276 JPY通常価格単価 あたり -
De-Marketing Obesity
通常価格 ¥1,210 JPY通常価格単価 あたり -
Valuing the Cause Marketing Relationship
通常価格 ¥1,342 JPY通常価格単価 あたり -
The Three Faces of Consumer Promotions
通常価格 ¥1,342 JPY通常価格単価 あたり -
Stealth Marketing: How to Reach Consumers Surreptitiously
通常価格 ¥1,276 JPY通常価格単価 あたり -
Advance Selling for Services
通常価格 ¥1,276 JPY通常価格単価 あたり -
Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges
通常価格 ¥1,342 JPY通常価格単価 あたり -
The Role of Differentiation in Markets Driven by Advertising
通常価格 ¥1,276 JPY通常価格単価 あたり -
Customer Relationship Management: In B2C Markets, Often Less Is More
通常価格 ¥1,276 JPY通常価格単価 あたり -
Can Selling Be Globalized?: The Pitfalls of Global Account Management
通常価格 ¥1,210 JPY通常価格単価 あたり
